The Literature Evangelism Impact Question — Do Youth Rush and Similar Programs Create Stronger Faith Commitment?

Executive summary

Literature evangelism has been a defining feature of Adventist mission since the denomination's earliest decades. Today, more than 22,000 literature evangelists operate globally, distributing approximately 14 million books and magazines annually (Adventist News Network, 2024). Programs like Youth Rush in North America deploy young people door-to-door during summer months, while South America fields nearly 13,000 literature evangelists — three-quarters of them students. The Inter-American Divisio...