Literature Distribution vs Digital Outreach Conversion Rates

Executive summary

The Seventh-day Adventist Church has historically invested heavily in literature evangelism (colporteur work) as a primary missionary method, distributing billions of pages of literature since the 1870s. In recent decades, digital evangelism has emerged as a complementary channel. However, neither method has robust, denomination-wide conversion rate data. Literature evangelism reports from the Inter-American Division show individual evangelists achieving 16–86 baptisms annually, while digital ca...