What Is the Impact of the 10/40 Window Initiative on Actual Adventist Membership in Target Regions?

Executive summary

The 10/40 Window — the geographical band between 10°N and 40°N latitude, spanning North Africa, the Middle East, and Asia — contains approximately 71% of the world's population but only 12% of Adventist members. Since the Global Mission initiative launched in 1990, specifically targeting this region, the church has invested over three decades of strategic focus, personnel, and resources. The results are sobering: the Adventist proportion of the 10/40 Window population has remained essentially st...