Executive summary
Executive summary
Adventist youth retention challenges occur within a broader landscape of denominational retention and loss across Western Christianity. The Pew Research Center's 2023–24 Religious Landscape Study (36,908 US adults) and December 2025 follow-up survey (8,937 adults) now provide the most comprehensive retention data ever collected, revealing that **35% of US adults have switched religion since childhood** and Christianity loses six people for every one it gains (Pew, 2025a).
Evidence trail
Sources
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