The Social Media Influence Question — How Do Digital Platforms Affect Faith Development?

Executive summary

Digital platforms have become the primary social environment for young Adventists worldwide. With Gen Z spending over 4 hours daily on social media and the global Adventist Church now counting 23.7 million members — the majority in the Global South where mobile-first internet access means social media often *is* the internet — the intersection of digital life and faith formation represents one of the most urgent research questions facing the denomination.