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LIVING RESEARCH PROJECT / LRP-201

What Would an 'Adventist Satisfaction Index' Look Like? Measuring Member NPS

Developing evidenceReviewed 31 July 2026Draft
EVIDENCE STRENGTH66/100

A review of the evidence, not a measure of whether a finding is true.

Explore the findings
satisfactionnpssurveymetricschurch-healthgcmsretention

Executive Summary

The 2023 Global Church Member Survey (GCMS) reveals that only 57% of Adventist members report being satisfied or very satisfied with their local church — a figure that would alarm any organization tracking customer satisfaction. Yet the Adventist Church has no standardized, recurring instrument analogous to a Net Promoter Score (NPS) that measures member loyalty, likelihood of recommendation, and satisfaction drivers at the congregational level. This LRP proposes what an "Adventist Satisfact...

Key findings

with their local church — a figure that would alarm any organization tracking customer satisfaction. Yet the Adventist Church has no standardized, recurring instrument analogous to a Net Promoter Score (NPS) that measures member loyalty, likelihood of recommendation, and satisfaction drivers at the congregational level. This LRP proposes what an "Adventist Satisfaction Index" (ASI) could look like, drawing on the GCMS data, commercial NPS methodology, existing congregational assessment tools (like Holy Cow Consulting's CAT), and Adventist-specific theological and organizational factors. A well-designed ASI could transform church health monitoring from anecdotal impressions to data-driven strategic planning.

in 2003, measures loyalty with a single question: "On a scale of 0-10, how likely are you to recommend [organization] to a friend?".

Promoters (9-10): Loyal enthusiasts who will refer others.

Passives (7-8): Satisfied but unenthusiastic; vulnerable to competitive offers.

Detractors (0-6): Unhappy members who can damage brand through negative word-of-mouth.

% Detractors (range: -100 to +100).

This single metric, combined with qualitative follow-ups, can provide a standardized, comparable measure of congregational health.

A satisfaction index ultimately measures whether a church community is providing this mutual sharpening — the relational quality that makes members want to invite others in.

with their local church experience. In commercial NPS terms, this would be a crisis-level finding. The GCMS also reveals a paradox: 97% support fundamental beliefs but only 57% are satisfied — indicating that doctrinal alignment does not equate to experiential satisfaction.

#### Satisfaction Dimension Questions (1-10 scale).

Adventist Worldview

Contextual mission discernment

This LRP supports prayerful, evidence-informed action: discern the field, test responses humbly, and adapt for mission without compromising conviction.

Use this research as a stewardship aid, not as a replacement for Scripture, prayer, pastoral discernment, or local listening.

Editorial posture

Use this research as a stewardship aid for Adventist mission. God grows His church; data helps leaders understand where faithful response, care, and mission attention may be needed.

Adventist confidence
Not recorded
Theological risk
Not recorded
Ideological risk
Not recorded
Biblical / Adventist anchors
Research serves the church's worship, witness, discipleship, care, and stewardship under Scripture.
Methods may learn from public data and social science, but Scripture, Adventist doctrine, and mission set the interpretive boundaries.
Review gate: this LRP should be interpreted by an Adventist editor before it shapes public copy or high-stakes Mission Intelligence actions.

Cautions Before Applying

Use this LRP as a stewardship prompt, then test it against local data, pastoral knowledge, and the mission context.
Check for counter-evidence or local exceptions before turning this into policy.
No confidence rating is on file for this record — read it provisionally until a reviewer grades it.
The evidence behind this paper sits in the "Developing" band — the lighter of the two grades in use across the library.

Applicability: Use when an entity shows strategic response pulse weakness or when this LRP's tags match the local diagnosis.